How I design

How I design

Simplify complexity

Simplify complexity

Simplify complexity

Adobe Mix Modeler

Nov '22 - Aug '24

Designed intuitive experiences for marketing spend optimization that helped marketers and analysts make more confident ROI-driven decisions without manual analysis

Intelligent customer data platform

Feb '26 - Present

Developed the AI native editing experience between audience builder and conversational AI to reduce complexity in legacy UI, and elevate customer growth and retention with a close partnership with Research, Engineering

Unified experiences

Oct '24 - Jan '26

Built a scalable entry-point framework that improved consistency and discoverability across multiple product teams, launched for GA, with ~7.5% MAU increase

Leverage AI to elevate product quality

Leverage AI to elevate product quality

Leverage AI to elevate product quality

Intelligent customer data platform

Feb '26 - Present

Designing flexible AI-assisted editing workflows that bridged conversational interaction and audience-building experiences, enabling marketers to move fluidly between exploration and execution.

Adobe Mix Modeler

Nov '22 - Aug '24

Led design for AI native MVP workflows from early validation through GA launch, partnering closely with Product, Engineering, Research, and Data Science, contributing to ~9.3× customer growth post-launch. Rather than adding AI as a feature, explored how AI systems could fundamentally improve workflows.

Adobe Mix Modeler

Nov '22 - Aug '24

Designed the post-GA product vision by integrating agentic workflows into planning and prototyping intent-driven editing experiences

Design for scale

Design for scale

Design for scale

Unified experiences

Oct '24 - Jan '26

Led AI recommendation patterns that surfaced the right information, opportunities, and actions before users needed to ask, bringing fragmented product experiences into one unified workspace.

Unified experiences

Oct '24 - Jan '26

Established reusable entry point frameworks that helped users move through key workflows faster by surfacing relevant information and context, later adopted across two product teams.

Adobe Mix Modeler

Nov '22 - Aug '24

Expanded Adobe design system with 8+ data visualization patterns, guiding Eng teams with clear design specification and interaction rules including edge case scenarios, micro-animation for scalable MVP implementation.

Continue

Adobe Mix Modeler: Turning complex data into intuitive product experiences
Cross-product pattern: Unifying fragmented entry point experiences
Adobe Experience Platform: Reducing time-to-value for first time users

In progress

Customer Data Platform: Building clarity & trust in audience creation